Take it to the extreme

💥 Show me the value!

What’s a better way to show your product’s features than by taking it to the extreme?

I get it. It IS great already, and I believe you. You showed us that in your recent creatives. The pain point it solves, nice. “Look how easy it is to use.” Oh, how thoughtful of you!

“Does in seconds what you previously did in hours.” Sounds good, whatever.

Trouble is, your prospects hear this all the time. It’s gotten to the point to being overused. Not so great anymore considering many might have lied and manipulated things, so trust is broken already.

Oh, and the worst part?

It’s so bOOOOOOring. Unremarkable.

Let’s get out of the box for a moment and take a look at what BlendTec did. They created a YouTube channel to feature their blender vaporizing whatever’s inside your home.

It shattered the glass, metal, and plastics from an iPad in seconds. 700% increase in retail blender sales in 2 years. 900k channel subscribers. 19M views alone for one video alone. Almost 200 videos and 15 years of marketing joy.

If you don’t want to do it, tease your tribe to do it for you. Videos of LEGO bricks getting shattered in hydraulic presses? Probably billions of views in fan-made videos. This one garnered 55M impressions. Is that even plastic, anyway?
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💰 More than meets the eye

These aren’t just gimmicks. They CAN be part of your USP.

“We make blenders that will obliterate every nut and fruit you can imagine. We can guarantee that.”

“Our toys are so strong a Red Coke 18-wheeler can run over it and it will still work. They will be part of your legacy.”

❌ What makes this strategy overkill? Well, if your ad is highly-targeted, or the pain points you solve are too obvious, you might skip dropping your product off a plane.

✅ When to think about it? All the other 99 per cent of situations. If you can’t find any ways to imagine an extreme scenario, just think past providing obvious value.

Think of the worst nightmares your prospects might have and how your product’s going to help them breeze past.

Here’s some examples:

❌ A hacker’s got the best of them?
✅ Your support team is 24/7 available for emergencies, even for low-tier plans.

❌ Do they accidentally drop the product?
✅ No-questions-asked refund/replace available.

❌ Does your main competitor give them headaches?
✅ Show them how your product avoids that completely.

➡️ Does your product have one strong feature spanning a wide variable?
✅ Showcase it by going to its limits (e.g. if your T-shirt is designed for comfort in a wide temperature margin, show it working at both margins).

➡️ That one feature your product has that’s an instant sell?
✅ Blast it out!