Short and useful marketing moves from real examples I analyze and curate.


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If your stuff's that good, what stops you from showing it?

Confusing your clients is a big no-no, your best bet might (still) be on familiarity.

Be the brand even ghosted, ignored, and cursed clients would pay double to keep.

Your clients keep demanding it, but you're probably (still) ignoring it.

Convince your audience your product can and should be bought and used repeatedly, indefinitely.

Five select tips on how to make your business' story work for you