Hey Marketers,
One of the most overlooked tactic I see companies ignore time and again is how they present their pricing.
Think of it: what is the one thing most people’s decision to buy revolves around?
Brand image? Product fit? Features?
Or is it pricing and all the trust (or lack thereof) that comes with it: hidden or extra fees, small-type T&Cs, easy money-backs?
Are all the “but’s” your client might have answered in the pricing?
Say you write a newsletter like I do, and would like to take a few sponsorships.
You’ll end up with several platforms that work as either “networks” (where you can connect with potential sponsor partners, as they see your ad slots) or “storefronts” (where you put up your ad slots for anyone to see& grab).
This SaaS niche is one where differentiation often boils down to features and fees.
It’s no mystery, perhaps, that the two most popular newsletter sponsorship platforms have ultra-clear pricing for creators.
Passionfroot shows you quite clearly what you’re in if you choose them.
What about Paved? Take a look below: “0 hidden fees or subscriptions,” “no charges for creators to sign up and use Paved.”
If you were looking for your cue to revisit and refine your pricing, here it is.
Until next time,
Happy marketing!
